Lucid Books began in 2006 when CEO and founder Casey Cease learned of the struggles his mentor had recently gone through when trying to publish his book. His experience was one many authors have felt—he was alone, trying to understand the complicated world of publishing on his own. In self-publishing, most authors had no clue how to navigate the complicated details, and there was no regulation of quality. Traditional publishers routinely rejected powerful book pitches if authors didn’t have large enough platforms or because authors wouldn’t hand over creative control. This sparked an idea.
Casey believed in the power of words and ideas. But he also knew that the marketplace, along with the needs of authors, was constantly changing. Publishers needed to be in the business of supporting authors and creating solutions for authors, instead of clinging to traditional models quickly becoming outdated. Casey wanted to create a publishing company that would adapt to authors’ changing needs and provide creative, unique solutions for individual writers. And so, Lucid Books began.
In order to fully partner with authors, Lucid brought in skilled editors, created extensive marketing solutions, and developed comprehensive production services. Eleven years later, Lucid Books continues to adapt every year to the changes of the publishing industry and create strategic solutions to the challenges authors face.
Our Executive Team
Founder and CEO
Casey Cease is the Founder and CEO of Lucid Books. As an author, pastor, and speaker who has published his own book, Casey knows first-hand the importance of partnering with a team of experts to edit, publish, and market your book. He started Lucid Books ten years ago with the goal of putting together a skilled team passionate to help authors share their vision with the world. Casey is responsible for the vision, leadership and team development, strategic partnerships, and long-term growth planning at Lucid. He and his high school sweetheart, Steph, are proud parents of two beautiful daughters.
COO and Author Development
Megan Poling, Lucid’s COO, leads the company in day-to-day operations by establishing strategies and objectives for the executive team, ensures the company achieves its short-term and long-term goals, and creates initiatives to expand the Lucid Label. Her belief that the author’s needs and vision are priority guides her strong involvement in author development and relations. Megan graduated magna cum laude from Georgia Tech in 2003, and she is a proud wife and mother of two amazing children (four if you count their pups). When she can steal a moment to herself, she is usually creating a new design in her woodshop.
Director of Publishing Services
Sammantha Lengl is the Director of Publishing Services at Lucid Books. She manages all publishing services such as cover design, interior design, print proofs, distribution, retail price, etc. She is every author’s main contact for any publishing need. Sammantha loved books and reading from an early age. She graduated in 2010 from Stephen F. Austin with a BA in English and has been with Lucid Books since October of 2014. Sammantha lives in Texas with her husband, dog, and cat. She remains an avid reader.
Director of Writing and Editing Services
Laurie Waller is the Director of Writing and Editing Services and oversees acquisitions, editing, writing coaching, and proofreading at Lucid Books. Laurie holds a Bachelor of Arts in English and a Master of Arts in Bible Exposition. After teaching college courses in writing and grammar for 2 years, her love for books and the craft of writing led her into the publishing field. In her free time, Laurie is usually traveling, enjoying the outdoors, or, of course, reading.
Laurie Holdiman is Executive Assistant to Casey Cease and oversees admin responsibilities for Lucid Books. She holds a Masters in Intercultural Studies from Fuller Seminary. Laurie spent 4 years leading missionary and youth teams in Bicester, England, near Oxford, and holds over 12 years in administrative and executive support experience. A native of Iowa, she now resides in Houston, Texas, and enjoys coffee, traveling, succulents, and Shark Week.